6th Borough Market
Branding, Content, Digital, Environmental, Print
6th Borough Market is an outdoor market event featuring crafted and vintage goods, gourmet food, and community happenings. Started in rapidly-changing Jersey City, NJ, the brand, marketing, event design, and curation of vendors at the market reflected an affluent urban sensibility that wanted to be connected to a sense of authenticity, making, and community experience.
Based on this positioning the market quickly grew an esteemed presence in the community. In its first three years of operation, over 300 vendors participated, tens of thousands of people attended, it gained the support of local government and community groups, as well as buzz in PR and social media.