Maine Startup & Create Week 2017 Event Design

Branding, Content, Digital, Environmental, Print

Maine Startup & Create Week is an annual conference in Portland, ME whose goal is to foster the innovation and startup economy in the state. Going into its fourth year, there was a lot of energy and enthusiasm behind the event, but it suffered from a lack of clarity in its goals, and also wanted to level up its brand and visual communications. We completed a strategic brand analysis based on Attendee personas, and clarified the brand offer and optimum attendee experience. Based on this foundation, we revised the visual identity, developed a new website, and executed the on-site event design.