Branding, Content, Print
How do you articulate the mission of a social innovation nonprofit that does not neatly fit into any boxes? How do you create an event that doesn’t just tell people about your brand, but provides a strong experience of your brand?
The Treehouse Institute is a small, highly creative non-profit in the social innovation space in Portland, Maine. Having created programming intuitively over the years, they struggled to articulate to donors and the community who they are and what they do.
Through a deep brand strategy process with the Treehouse Board, we first articulated their brand positioning and attributes to create a robust internal-facing strategy. The, to convey this to the public, we came up with a simple, public-facing encapsulation. “Hello, fellow human,” captures the warm, curious, egalitarian, hopeful nature of this organization perfectly.