Maine’s Office of Policy and Innovation for the Future (GOPIF) released a Climate Action Plan in December 2020. The challenge? Gaining widespread understanding and building momentum around the Plan’s actions and recommendations, needed to reach the state’s ambitious goals for emissions reduction, resilience planning, and economic growth. Starting in 2021, Better Yet Studio and partner […]
The Katahdin region in Maine has a long and prosperous history of paper making, but the industry started a gradual decline in the 1980s, culminating with the closure of the last mill in 2014. The loss of its primary employers was devastating to the local economy, resulting in population loss and economic depression. However, the […]
Portland Maine is a popular and growing city, and the Portland Regional Chamber of Commerce wants to claim a leadership role in marshaling the conversation around managing the growth. To kick off the initiative, named “Imagine Portland,” they held an event to bring all their constituents together and learn about the case for growth. We created the branding, invitation and event […]
Maine Startup & Create Week is an annual conference in Portland, ME whose goal is to foster the innovation and startup economy in the state. Going into its fourth year, there was a lot of energy and enthusiasm behind the event, but it suffered from a lack of clarity in its goals, and also wanted to […]
Commodore Barry Park is located next to the Brooklyn Navy Yard, and named after a revolutionary war hero, John Barry. Barry was a heroic figure who was instrumental in starting the U.S. Navy, but who is not widely known today. We used the walls of the pool as an opportunity to introduce Barry and his […]
A construction site in the middle of an already over-busy city: simply a nuisance and and eyesore? or can it provide an opportunity for decoration, storytelling, or even contemplation? As part of community outreach efforts, NYC’s Department of Design and Construction wanted to use the construction site wraps as a canvas for site specific works. In […]
The NYC Dept. of Design and Construction builds and maintains the buildings and infrastructure that the City needs to operate, but it remains largely unknown to most New Yorkers. The agency wanted to connect with the public and let them know about the importance of urban infrastructure. We chose the venue of the New Museum’s […]
6th Borough Market is an outdoor market event featuring crafted and vintage goods, gourmet food, and community happenings. Started in rapidly-changing Jersey City, NJ, the brand, marketing, event design, and curation of vendors at the market reflected an affluent urban sensibility that wanted to be connected to a sense of authenticity, making, and community experience. […]