Maine Won’t Wait10.13.22

Maine’s Office of Policy and Innovation for the Future (GOPIF) released a Climate Action Plan in December 2020. The challenge? Gaining widespread understanding and building momentum around the Plan’s actions and recommendations, needed to reach the state’s ambitious goals for emissions reduction, resilience planning, and economic growth. Starting in 2021, Better Yet Studio and partner […]


Maine’s forest industry has experienced decline in recent years as global markets have shifted dramatically. The rise of the internet and e-communications has led to less demand for printing paper, and with that the closure of 5 of 11 pulp and paper mills in the state since 2014. These plants were sited in small, rural […]

Maine Startup & Create Week website06.27.17

Maine Startup & Create Week needed a new visual identity and user experience that felt as vibrant and innovative as the content at the conference and the startups they support, but still unique to Maine and this particular context. Based on a strategic phase of user research, we developed an identity system inspired by Maine’s outdoor […]

Maine Startup & Create Week 2017 Event Design06.26.17

Maine Startup & Create Week is an annual conference in Portland, ME whose goal is to foster the innovation and startup economy in the state. Going into its fourth year, there was a lot of energy and enthusiasm behind the event, but it suffered from a lack of clarity in its goals, and also wanted to […]

Hudson Valley Writers Center01.25.16

The Hudson Valley Writers Center has a big mission to support and promote serious writing in its region, but the small administrative capability of a non-profit. The center needed a brand that would make people take it seriously and website that streamlined many of the center’s administrative tasks. Workshops with writers and teachers in the […]


In the last quarter century we’ve experienced a huge cultural focus on “happiness” and methods of getting happy. From Freudian to Eastern-inspired, scientifically sanctioned to plain old self-help, there is a flavor to match each customer’s comfort zone. Mood-tuner combines tactics from many of these schools and packages it in a brand and vehicle comfortable for Gen […]

6th Borough Market11.27.15

6th Borough Market is an outdoor market event featuring crafted and vintage goods, gourmet food, and community happenings. Started in rapidly-changing Jersey City, NJ, the brand, marketing, event design, and curation of vendors at the market reflected an affluent urban sensibility that wanted to be connected to a sense of authenticity, making, and community experience. […]

La Petite Ecole11.26.15

La Petite Ecole is a very special school that nurtures its small students with creativity and joie de vivre. Among current families the community is incredibly strong, but the benefits were not translating through the marketing materials to potential families. We used the authentic voices of current parents to best communicate with prospective parents. Warm photography and […]